Google buys DoubleClick for $3.1 Billion
Google.com agrees to buy DoubleClick, the grand daddy of online advertising, for a whopping amount of $3.1 Billion in cash.
With this recent acquisition, Google is positioning itself ahead of its competitor namely Yahoo, Microsoft and Time Warner. DoubleClick is the the grand daddy of online advertising dating back when Google wasn’t yet a household name. This is a timely move by Google after it begun the Pay-Per-Action program, to have a bigger and wider advertising coverage.
I wonder what would be the next move for Yahoo and Microsoft? An exciting times indeed!
Additional Readings:
Daily Bitekletas » Microsoft Hates Google, Wants Yahoo So Bad said,
May 5, 2007 at 12:51 am
[…] Google bought Doubleclick no so long ago, Microsoft wants to hit hard with Google by intensifying its pursuit of Yahoo. […]
Variety News (beta) » Blog Archive » SSRN: An Antitrust Analysis of Google-DoubleClick Deal said,
September 27, 2007 at 9:16 pm
[…] Social Science Research Network published a research discussing issues regarding Google’s acquisition of DoubleClick. By serving as a key revenue source for online content providers, online advertising has been […]