Google has updated the clickable area in its text links offering.
Previously, the clickable include the the text link and its surrounding rectangular white space. This has caused some accidental click thereby incurring cost to advertisers. With the new update being rolled out, only the text link becomes clickable minimizing accidental link.
No this is not related to advertisement on mobile websites / pages. It’s about this exciting strategy by an entertainment/cable network in the Philippines.
While on a quite junky bus going to work this morning, I noticed that the bus actually has a very nice LCD screen. I was impressed for such a bus to have this really nice screen that people can finally look at and not those junk old CRT TV. One thing that really impressed me the most is that I believe they are being sponsored by Solar Entertainment because the screen is showing local ads (fast food & shampoo), a couple of upcoming movies and a few Solar Entertainment programs. I believe that this is a very good move by the said company simply because huge number of people ride buses in Metro Manila. That’s just huge ads impression market for advertisers.
Now I can watch TV on a bus knowing that it’ll not be showing those old pirated VCD/DVDS!