“Mobile” Ad Campaign is taking off
No this is not related to advertisement on mobile websites / pages. It’s about this exciting strategy by an entertainment/cable network in the Philippines.
While on a quite junky bus going to work this morning, I noticed that the bus actually has a very nice LCD screen. I was impressed for such a bus to have this really nice screen that people can finally look at and not those junk old CRT TV. One thing that really impressed me the most is that I believe they are being sponsored by Solar Entertainment because the screen is showing local ads (fast food & shampoo), a couple of upcoming movies and a few Solar Entertainment programs. I believe that this is a very good move by the said company simply because huge number of people ride buses in Metro Manila. That’s just huge ads impression market for advertisers.
Now I can watch TV on a bus knowing that it’ll not be showing those old pirated VCD/DVDS!